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The Kraft ‘Mac & Cheese’ brand has decided to tap into social media by creating an interactive iPad app. The ‘Dinner Not Art’ application allows you to create artistic pieces using virtual macaroni. Moreover, each time you add a new piece of macaroni to your design, Kraft will donate 10 edible noodles to the ‘Feeding America’ organization.
The brand is currently airing commercials that depict a young child playing with real macaroni pieces, and creating artwork out of it. Kraft is trying to get youngsters to use the app instead of wasting food. On the plus side, this would be beneficial for parents, as they won’t have to clean up after their children. This indicates how virtual art is the way of the future.