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With most commodities being made by factory machines, quality control and practicality become major concerns. With this in mind perhaps, this Koroplast Bags campaign has been designed by the Publicis Bold advertising agency to show consumers that such products serve to meet needs exactly. Using three different prints with a single object represented plainly in each, the message is cleverly communicated visually.
A tomato serves the purpose of selling the food bag, manufactured to ensure that the fruit stays as fresh as it was the moment it was plucked. Even with the clear plastic bag that contains it, the tomato only reveals the knotted opening on top. The same strategy is used with a watermelon, marketing a leak-free garbage bag, and finally the
Koroplast Bags campaign introduces a lemon-scented sack that can even make fish smell like the citrus fruit.