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Since October happens to be breast cancer awareness month, Danish bread manufacturing company Kohberg is doing their part to support the cause with this clever marketing display.
The company has created this adorable bread packaging in order to raise funds for the Danish Cancer Society which benefits breast cancer research. In fact, Kohberg is the largest bread manufacturing company in Denmark, so the proceeds will certainly make a difference.
“Kohberg donates part of the revenue generated from the sales of their rye bread buns,” explains the company.
I, personally, love this idea and think it’s a great way to not only attract attention and make audiences want to buy the product, but also to raise awareness for a great cause while doing so.
There are things everyone can do during breast cancer awareness month to bring attention to the cause, and it’s great to see Kohberg doing their part.