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In another attempt for chocolate companies to target women, the KitKat Senses chocolate bars are being promoted in conjunction with Girls Aloud. The spot works in favour for both— KitKat chocolate is promoted with a young, hip, female celebrity endorsement, and the girl band is using it as PR damage control.
The UK girl band’s appearance includes Sarah Harding, the trouble-making party girl who was rumoured to be leaving the group. UTalk Marketing calls the KitKat campaign, created by JWT, a PR stunt to demonstrate things are running smoothly for the band, crushing rumors of the break up.