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Virtually alien to the sort of marketing tobacco companies would be allowed to do in North America, this Russian Kiss Superslims campaign makes smoking cigarettes look delicious. The target consumer is clearly lively young women, intoxicated by the same candies that they craved during their childhood.
This brand of smokes is quite explicitly equated to the lollipops and ice cream cones; dessert foods with overwhelmingly sweet flavors. However, not having tried Kiss cigarettes before, I myself cannot comment on the comparison’s accuracy.
Nevertheless, these pretty pink prints are quite the paradox, when one considers the side effects of smoking as discovered by health professionals. Despite that, I have little doubt that this Kiss Superslims campaign will prove to be effective for its intended demographic.
Photo Credits: trenddelacreme, kiss-club.ru