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The Kimberly Clark hygiene campaign is a colorful and cute collection of ads featuring body paint and hand models. Decorated in bright and bold body paint, the hands are depicted as various monsters. These monsters are suppose to represent the various germs you can pick up from—drum roll, please—soap dispensers!
Yes, you can actually pick up germs from washing your hands! Thus, not only has the Kimberly Clark hygiene campaign succeeded in creating bright and lively ads, it has managed to scare me as well. It’s definitely an effective campaign.