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The infamous street artist Kidult vandalized a Marc Jacobs NYC storefront, as he checks off yet another high-profile designer from his hitlist. The SoHo boutique was tagged with the word “ART” scrawled across the brick exterior in fluroscent pink spray paint.
Kidult is known for his series of defaced designer storefronts where the likes of Hermes, Christian Louboutin, Céline and Louis Vuitton have all reserved their fair share of paint. The artist’s website also shows other works providing cheeky parodies of clothing brands like Supreme and YSL.
The street artist states on his site the reasoning behind his vandalistic retail works is to provide a commentary on how luxury brands have abused graffiti art for commercial purposes. These labels have glamorized the nature of street art, yet removed the underground culture behind the work, according to Kidult.