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Ken Schmidt worked as the Public Relations Director of Harley Davidson Motorcycles. During his time in this position, the company experienced major turbulence. Schmidt succeeded in not only turning the company around, but doing so while maintaining a reputation for high quality and professionalism. Schmidt’s site describes him as a, “Premium-fueled speaker, brand visionary and communications strategist for the world’s highest-revving businesses (and those stuck in neutral).”
Schmidt briefly discusses the role of personality in the American advertising market. He argues that everyone is selling the same product, and that the key to success is having the consumer like your business better. When a company is popular or well-liked, the likelihood for recommendations goes up. This creates an inclusivity in community. This idea is a national standard and makes for a superb reputation.