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The Karl Lagerfeld Saint-Germaine store launch has been broadcast live on the icon’s Karl.com site. The live show coincided with Paris Fashion Week, enabling followers of Lagerfeld to keep up with all of his musings as the event unfolded.
While Lagerfeld has been tied to multiple filmed fashion projects, a streamed opening such as this one changes up the style lot. In place of filmed runway productions are now in-boutique parties, contributing to a chic sense of fun while also showcasing the behind the scene intricacies of the shop to viewers. With celebrity guests and high end products, it certainly battled for one of the top spots at this year’s Paris Fashion Week, a feat that could only be mastered by someone with Lagerfeld’s klout.