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It seems there’s a trend happening in Central and South American advertising. Both Cementos Progreso, Guatemala’s main cement company and Renault of Brazil are using a kaleidoscope effect in their latest print ads.
For the company’s pre-mixed concrete Mixto, Cementos Progresso has taken images of what appears may be past projects and created three beautiful kaleidoscope images. The ad agency responsible is BBDO Guatemala.
Renault, shown after the Megane Cabriolet image, has used their tag-line’ â€œLook up More Oftenâ€ as the inspiration for gorgeous kaleidoscopic images of ceilings. Neogama/BBH or San Paulo, Brazil was the ad agency for Renault.
Whether a trend or not, the ads from both, could qualify as art and would be stunning on a massive 48’ billboard.