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The designer of Just Bar packaging quite cleverly opted for a simplified brand image as a great way to communicate the purity of the treat inside of it. Bright colors were chosen to represent each of the different flavors; however, you’ll notice that this is the boldest visual strategy employed.
Other than that, Jelena Grahovac included a transparent window in the snack bar wrapper to candidly show the consumer how the healthy flax and honey-based edible looks. To suggest one of the ingredients in the recipe, this window was made to the shape of a bee. All of the texture in Just Bar packaging is thus from the food itself. A simple typeface labels it with loopy letters, reminiscent of the insect’s flight path.