| Emailthis TrendEmail | Full Article (TrendHunter.com/id/214803)

Simplified Snack Packaging
Just Bar Branding Keeps its Image as Straightforward as its Ingredients


By: Amelia Roblin (Superstar) Oct 4, 13
{SummaryTitle}

The designer of Just Bar packaging quite cleverly opted for a simplified brand image as a great way to communicate the purity of the treat inside of it. Bright colors were chosen to represent each of the different flavors; however, you’ll notice that this is the boldest visual strategy employed.

Other than that, Jelena Grahovac included a transparent window in the snack bar wrapper to candidly show the consumer how the healthy flax and honey-based edible looks. To suggest one of the ingredients in the recipe, this window was made to the shape of a bee. All of the texture in Just Bar packaging is thus from the food itself. A simple typeface labels it with loopy letters, reminiscent of the insect’s flight path.



Source: packagingoftheworld
Readmore: georgettek.tumblr



Related Trends:


Eclectic Coffee Shop Redesigns
TrendHunter.com/id/108852



Candy Stripe Snack Packaging
TrendHunter.com/id/125432



Personified Peanut Branding
TrendHunter.com/id/194863



Transforming Snack Packaging
TrendHunter.com/id/166433



Sophisticated Snack Packaging
TrendHunter.com/id/101963



Utilitarian Snack Packaging
TrendHunter.com/id/148888



Sentimental Snack Packaging
TrendHunter.com/id/137264



Tomato-Based Bowls
TrendHunter.com/id/166725



Discerning Llama Packaging
TrendHunter.com/id/150501




Copyright © TREND HUNTER Inc.. All Rights Reserved.