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Simplified Snack Packaging
Just Bar Branding Keeps its Image as Straightforward as its Ingredients

By: Amelia Roblin (Superstar) Oct 4, 13

The designer of Just Bar packaging quite cleverly opted for a simplified brand image as a great way to communicate the purity of the treat inside of it. Bright colors were chosen to represent each of the different flavors; however, you’ll notice that this is the boldest visual strategy employed.

Other than that, Jelena Grahovac included a transparent window in the snack bar wrapper to candidly show the consumer how the healthy flax and honey-based edible looks. To suggest one of the ingredients in the recipe, this window was made to the shape of a bee. All of the texture in Just Bar packaging is thus from the food itself. A simple typeface labels it with loopy letters, reminiscent of the insect’s flight path.

Source: packagingoftheworld
Readmore: georgettek.tumblr

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