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Cold showers in the morning may have been recommended as a way to wake up and maintain the health of hair and skin, but as most people can attest to, they are an incredibly unpleasant way to wake up; the Junkers Coldproof Mornings campaign targets those who want warmer shower experiences. It promotes the use of water heaters by showing how showering with one will be like wearing a cozy knitted sweater.
The Junkers Coldproof Mornings campaign was conceived and executed by 180 grados, an ad agency based in Santiago, Chile. It was art directed by Celim Cáceres, Francisco Ortiz and Luis Ramos with creative direction by Gonzalo León and Joacim Montaner. The images were photographed by Rodrigo Vega and illustrated by Gonzalo Arévalo.