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Flamboyant and seriously spotted describes the Jun Watanabe Smart Car collaboration in a nut shell. The pattern-packed roadster is decked out in black spots with fluorescent pink accents, inspired by Watanabe’s illusive character Mr. Bottle Head.
The pint-sized car matches the designer’s recent shoe collaboration with retail giant Reebok. He is a former protégé of famed Japanese designer Rei Kawakubo, the visionary behind Comme des Garçons. Recognized for his futuristic designs, Watanabe follows suit in Kawakubo’s aesthetics of innovative and offbeat silhouettes. The whimsical automobile will be on display at the Sonic Festival in Niigata, Japan.
Fashion designers are increasingly entering untraditional markets to expand their influence with consumers. The Jun Watanabe Smart Car collaboration fuses two high-end brands into one playful product.