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While companies are struggling to reinvent their products and services to be more eco-friendly, Dutch stroller maker Joolz is leaving them in the dust with its idea to turn Joolz packaging into something new and functional.
The cardboard boxes that make up Joolz packaging, and which contain the company’s strollers, all come with instructions printed on their interiors. These instructions inform customers how to turn the otherwise useless cardboard box into a new item that can be used, such as a chair, bird house or lamp shade. As the brand’s website states, “Every box—from the pushchair itself, but also from every accessory—can be made into a practical and beautiful product.”
Joolz’s innovative approach to packaging and sustainability is not only a great way to introduce kids to greener living concepts but also to the potential of something that seems like waste, such as a cardboard box.