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The Johannesburg Zoo Night Tours ad campaign appeals to both animal and astronomy lovers alike. Although it doesn’t necessarily promote viewings of constellations in addition to tours of its animal facilities, the ads do show that those who love the night sky could appreciate a walk through this zoo after dark. The animals found in common constellations may be more exciting in person than in the heavens above, after all.
Expertly conceived and executed by the Young & Rubicam ad agency based in South Africa, the Johannesburg Zoo Night Tours ad campaign is attention-grabbing. Art directed and illustrated by Cameron Billing with creative direction by Rui Alves, the print ads appeal to people’s whimsical nature in a playful and direct way.