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There is a reason why women, especially in movies, have been known to pull out slim items from their undergarments, it is a discreet place to store valuables; the JoeyBra takes advantage of this discreetness by introducing a pocket in the design. Located in the JoeyBra’s side strap, this pocket can hold the usual suspects including cash and cards as well as bulkier items like iPhones.
Designed by two students at the University of Washington, Kyle and Mariah, the JoeyBra was created after 95% of 200 young women surveyed revealed that they have trouble finding a convenient place for their belongings when they go out. Boasting a simple tweak, the JoeyBra allows them to hold their own belongings.