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Luxury Shoe Games
The Jimmy Choo Trainer Hunt Uses Social Media Tool Foursquare

By: Meghan Young (Superstar) May 10, 10

At this very moment, I’m desperately wishing that I was in London to take part in the Jimmy Choo Trainer Hunt. Set up just like a treasure hunt (but with the help of social media tools Foursquare, Twitter and Facebook), luxury shoe hunters have a chance to find and keep some pretty sweet feet prizes.

By predominantly using Foursquare, the Jimmy Choo Trainer Hunt will be sending real-time venue hints to participants. Although this concept has been used before, never has a brand relied so heavily on social media as a way to spur on the hunt.

Source: psfk
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