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The Jil Sander Men Spring/Summer 2010 collection was streamed online for the entire blogosphere to see on Thursday, June 17, at Pitto Uomo in Florence.
The runway show was set in a hillside estate with a maze-like garden. Fittingly, the clothes drew influence from the nature that it was surrounded by, with tropical colors and refined silhouettes. “I don’t want to compete with nature; I also don’t want to blend in. What I want is to create a tension, a certain friction or electricity,” said designer Raf Simons of the collection.