| Emailthis TrendEmail | Full Article (TrendHunter.com/id/165016)

Connect-the-Dots Campaigns
The Jessie Ware 'Devotion' Billboard is Artistically Interactive


By: Meghan Young (Superstar) Aug 24, 12
{SummaryTitle}

The Jessie Ware ‘Devotion’ billboard is a unique and fun interactive ad campaign. Covered in dots, it invites fans and passersby to participate in filling them in to reveal an image of the singer’s face. Like one huge connect-the-dots drawing game, the campaign has been expertly executed to the delight of London locals and visitors.

Found in the city’s Broadway Market, the Jessie Ware ‘Devotion’ billboard was created by Red Bull in collaboration with Studio Moross. In addition to exercising their artistic skills on a basic level, the participants will be treated to the new music featured on the album. Essentially a large interactive art installation, the billboard will be on display until August 26, 2012.



Source: psfk
Readmore: studiomoross



Related Trends:


Anti-Advertising Street Art
TrendHunter.com/id/162935



Watercolor Makeup Ads
TrendHunter.com/id/153913



Billboard-Defiling Doodles
TrendHunter.com/id/161304



Late Night Reflective Billboards
TrendHunter.com/id/151978



Legislative Loophole Art
TrendHunter.com/id/162379



Apocalyptic-Provoking Billboards
TrendHunter.com/id/160074



Precariously Phallic Billboards
TrendHunter.com/id/162843



Aromatic Mobile Ads
TrendHunter.com/id/157552



Seat Belt-Strapped Billboards
TrendHunter.com/id/155648




Copyright © TREND HUNTER Inc.. All Rights Reserved.