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Since wedding days are often likened to fairytale endings, it is only appropriate that the Jesper Hovring Spring 2012 ad campaign has a fantastical vibe. Shot in a dilapidated home, model Anne-Sofie List appears to be waiting for her prince charming to walk through the door. Posing listlessly in front of Danish photographer Katrine Rohrberg’s lens, she sits and stands prettily, ready at any moment for his imminent arrival.
Styled by the Danish designer himself, the ad campaign hones in on the collection’s feminine silhouettes and impeccable craftsmanship. From lacy streamlined dresses to modern ball gowns, the elegant ensembles are perfect for the contemporary romantic who wants a dash of fantasy in her life. The looks were completed with hair and makeup by Lasse Pedersen.