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Though the recent economic recession is allegedly over in most North American cities, the recent news that Apple Inc. has more cash on hand than the U.S. government has many wondering whether or not they’re really out of the woods. This is where the advice of our Chief Trend Hunter Jeremy Gutsche comes in handy.
Jeremy Gutsche, MBA, CFA, is an innovation expert, the award-winning author of Exploiting Chaos and the go-to guy for all things current and inventive. His suggestion for dealing with such troubling times is as unconventionally ingenious as he is.
In Exploiting Chaos, Gutsche describes something called a gambling fund. The idea is an actual tactic used by BBC involving small amounts of money put aside to “gamble” on wacky ideas. According to the Globe and Mail, a gambling fund, when used alongside a cash cushion, will allow you to “deal with an immediate crisis, absorb the loss of a key customer or a big mistake and also gamble a few bucks to test some wild ideas – one of which actually might work.”