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Jeff Taylor graduated from the University of Massachusetts Amherst and is the founder of Monster.com. After developing Monster.com, Taylor went on to found Eons.com, a social networking platform for older generations. He also created Tributes.com, an online obituary source that collaborates with funeral homes. As an experienced entrepreneur, Jeff Taylor discusses the challenge of stepping into digital marketing. He encourages his listeners to become aware of the hierarchy of the social graph, and to professionally reorganize the graph to properly represent their company.
Taylor suggests that all social platforms involved with a business should ultimately lead back to the company website. The process of the social graph should include the company website and blog, Facebook, Twitter, YouTube and Flickr. Jeff Taylor closes with a reminder that dominating the digital social platform takes innovative thinking and perseverance.