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Hinamatsuri, ‘the dolls’ festival,’ also known as, ‘girls day,’ takes place on March 3. It is a day that Japanese families pray for their daughters’ happiness and prosperity. Families with daughters display special dolls arranged to reflect social order. Peach blossoms, cube and diamond-shaped rice cakes, and white sake are part of this celebration.
The peach blossoms are symbolic of several ‘feminine’ traits as well as happy marriage. They are used in Hinamatsuri rituals to remind the participants that girls should aspire to these qualities.
The video below is a pop-music tribute, the one above is a more documentary approach showing a display Konosu, Saitama, Japan.