| Emailthis TrendEmail | Full Article (TrendHunter.com/id/143907)

The Experience Economy
Author James Gilmore Encourages Value of Economic Offerings


By: Jana Pijak (Superstar) Feb 25, 12
{SummaryTitle}

Author James Gilmore believes experiences are distinct economic offerings and that they will ultimately comprise economic output. Explaining the roles of staged experiences, guided transformations and mass customization, the speaker explains the value of economic offerings.

Aiming to aid businesses on their path to success, Gilmore encourages organizations to develop new ways to add value to their economic offerings. The future holds the dominance of an experience economy that encourages constant innovation and the evolution of existing ideas.

The author stresses the importance of staying current and relevant to one’s desired market, explaining how a company cannot flourish unless it is willing to accept the changes faced by our society in the coming future. If supply exists without the demand for it, organizations must work to fuel consumer interest and to redefine the meaning of consumer experience.



Source: youtu.be
Readmore: speakers



Related Trends:


The Future of Retail
TrendHunter.com/id/143677



The Future of Change
TrendHunter.com/id/143205



Consumerism and Human Instinct
TrendHunter.com/id/142582



The Future of The Brand
TrendHunter.com/id/143105



Creating and Accepting Change
TrendHunter.com/id/142247



Knowing Your Consumer
TrendHunter.com/id/143088



Staying Ahead of Consumers
TrendHunter.com/id/143892



Women's Consumer Roles
TrendHunter.com/id/142265



Growing a Business
TrendHunter.com/id/143685




Copyright © TREND HUNTER Inc.. All Rights Reserved.