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The Israir Travel Agency campaign cleverly illustrates how “a vacation is longer than just the days off,” as its tag line states. Using a standard calendar layout, the days blocked off for time off depict the activities that person enjoyed while on their mini vacation. Nevertheless, from the swimmer’s splashes to the rough rider’s dirt marks, the vacays look as though they extended beyond the days they actually occurred on.
Conceived and executed by Gitam BBDO, an ad agency based in Tel Aviv, Israel, the Israir Travel Agency campaign was art directed by Gabi Kikozashvili with creative direction by Igal Ezra. The fun and relaxing activities were illustrated by Hezi Josef. Overall, the campaign appeals to people’s desire to slow time down and enjoy the small things in life.