| Emailthis TrendEmail | Full Article (TrendHunter.com/id/144894)

Luminous Fashion Ads
The Isabel Marant Commercial Film Focuses on Luxurious Living


By: Sarah Moore (Star) Mar 7, 12
{SummaryTitle}

The Isabel Marant commercial film is sun-soaked, whimsical, and a completely unrealistic view of average day-to-day life. The designer employed Cyrille de Vignemont to direct the brand’s first 45-second video advertisement, as well as enlisting Mohini Geisweiller to score its original musical accompaniment.

The film shows a young woman waking up in her minimalist, but extravagant, loft apartment. She opens her eyes to a ray of sunshine beaming in while looking more well-rested than Sleeping Beauty.

A sundial documents the time passed during her morning ritual and until she walks down her stairs to peer outside, the only clothing shown is a pair of Isabel Marant shorts. She eventually pulls a wool sweater over her head, but not before the camera catches a split-second of her bare chest.

The Isabel Marant commercial film is a cinematic experience that focuses more on lifestyle and making a cultural connection than hard-selling the clothing.  As far as advertising campaigns go, this one is worth watching.



Source: refinery29
Readmore: vimeo



Related Trends:


37 Shocking Ads and Editorials That Cross The Line
TrendHunter.com/id/35835



Dark Ad Distortions
TrendHunter.com/id/100411



Ethnic Boho Pictororials
TrendHunter.com/id/134406



Bold Breasted Fashion
TrendHunter.com/id/136156



Casual Glam Campaigns
TrendHunter.com/id/80823



Blurry City Subway Shoots
TrendHunter.com/id/134208



Underground Endurance Dancing
TrendHunter.com/id/33574



Culinary Fashion Films
TrendHunter.com/id/110252



Moroccan Fashion Films
TrendHunter.com/id/142184




Copyright © TREND HUNTER Inc.. All Rights Reserved.