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In the midst of the iPhone era where it seems everyone and anyone is a photographer, a war is brewing between the market for traditional, high end cameras and relatively cheap, quick and easy mobile phone cameras.
This feature from Bloomberg visits Leica’s headquarters in Germany for a discussion with its CEO Alfred Schopf about this very topic. After covering the processes involved in the making of a Leica camera, they talk to Schopf about what makes a good camera. Schopf identifies the feel of the camera in your hand, the size of the sensor and the quality of the lens as key factors.
When asked why Leica cameras can cost thousands of dollars, Schopf reasons on his site, “Why do you pay more for a Picasso than for a regular artist?”