| Emailthis TrendEmail | Full Article (TrendHunter.com/id/157327)

25 Interpretations of Innovation
From the Art of Enchantment to Innovating for Value


By: Jaime Neely (Rockstar) Jun 20, 12
{SummaryTitle}

In business today, innovation is perceived by CEOs, executives and managers as the key to getting ahead of competitors, but as these interpretations of innovation demonstrate, there is a wide range of methods and strategies to foster an innovative culture. This collection of videos features top innovators and thinkers across many industries today, who take the time to weigh in on what innovation means to them.

As Jeremy Gutsche’s keynote explains, which is based on his award-winning book ‘Exploiting Chaos,’ some of the most innovative and revolutionary branding and business ideas emerged during times of severe economic downturn. While some CEOs believe in the power of a substantial budget and a team of experts to kick-start innovation within a team, Jeremy sees value in experimentation and failure.

Echoing this idea is Steven Shapiro who sees expertise as an obstacle to innovation as it can often get in the way of creativity. Similarly, Roger Martin believes in the value of dismissing all logic on the path towards innovation. In his video, Martin discusses something called ‘abductive logic,’ which enables executives and leaders to be fearless when it comes to taking risks and making mistakes.

Visionaries like Guy Kawasaki interpret innovation as something driven by purpose and passion. Without a clear path or plan, innovative ideas are hard to produce.

The common message throughout all these inspiring speeches on the interpretations of innovation, is that there is no one definitive formula or strategy for producing guaranteed innovative results. So long as leaders remain open-minded, willing to try something new and accepting of new ideas, innovation is more likely to occur.



Source: trendhunter



Related Trends:


Customer-Focused Innovation
TrendHunter.com/id/133715



Breakthrough Thinking
TrendHunter.com/id/133692



Analysis of Innovative Products
TrendHunter.com/id/154331



Prioritizing Innovative Ideas
TrendHunter.com/id/143741



Marketing a Quality of Life
TrendHunter.com/id/157275



Fearful Business Ideas
TrendHunter.com/id/145078



The Inception of Good Ideas
TrendHunter.com/id/142351



The Art of Enchantment
TrendHunter.com/id/154314



Culturally Innovative Businesses
TrendHunter.com/id/145162



Prioritizing Customer Service
TrendHunter.com/id/146529



Redefining Simplicity
TrendHunter.com/id/143095



Power of Open Innovation
TrendHunter.com/id/146482



Diversity Driven Innovation
TrendHunter.com/id/156497



How to Thrive Competitively
TrendHunter.com/id/144142



Connections Between Innovation & Tech
TrendHunter.com/id/156328



Revolutionizing the Way Companies Think
TrendHunter.com/id/142280



Principles of Innovation
TrendHunter.com/id/143079



Seven Essential Business Traits
TrendHunter.com/id/145662



Embracing Randomness and Chaos
TrendHunter.com/id/149614



Context Marketing
TrendHunter.com/id/154050



Dismissing Logic in Business
TrendHunter.com/id/138011



Creating Impact Through Innovation
TrendHunter.com/id/147223



Innovating for Value
TrendHunter.com/id/157229



Long-Term Innovation
TrendHunter.com/id/153995



Learning to Innovate
TrendHunter.com/id/142464




Copyright © TREND HUNTER Inc.. All Rights Reserved.