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A Brazilian beverage company is using some familiar Internet characters to market their ‘Keep Cooler’ alcoholic drinks. The Internet meme drinks feature the classic ‘troll’ face, the ‘Me Gusta’ man and the ‘Forever Alone’ meme. It’s hard to say if the faces have anything to do with the different ‘Keep Cooler’ flavors, but I’d be willing to bet that the ‘Me Gusta’ drink is packing the best punch.
The meme faces have become a highly recognizable part of the Web, but are nearly impossible to attribute to one individual or original source. Because of this, the three faces are currently not under copyright and can be used by various sites and companies, even in advertising.
Brazilian winemaker Vinicola Aurora’s Internet meme drinks are already being sold in Brazil and Venezuela. Would you give the ‘Keep Cooler’ drinks a shot?