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This internal innovation keynote from WPP Group CEO Martin Sorrell covers what he believes to be the most effective strategy for innovation in large corporations and global brands. He begins his speech by identifying one of the biggest problems within large brands as explaining strategic and structural changes both internally and externally. Sorrell argues that leaders and senior management executives should invest their time and efforts into aligning internal communications and goals.
According to Sorrell, a company is more likely to succeed and innovate more effectively once each and every team member is facing the same direction, with the identical vision in mind. Internal communications and the capacity to innovate on a local and global scale is much easier with technology. Today’s quick flow of information makes it much more simple to get every employee on the same page than it would have been 15 or 20 years ago. Sorrell’s internal innovation keynote reminds audiences to pay specific attention to internal dynamics and visions.