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Interactive Storefronts
Elle MacPherson Intimates NY Fashion Week

By: Jamie Coomber (Potential) Sep 25, 07

For New York Fashion Week, Elle MacPherson Intimates launched an interactive storefront, allowing users to reveal the video footage of the models on the windows through their movements on the street. This is by no means a new medium but it has been executed very well and has received a lot of positive WOM.

Source: freshenmeup

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