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Improvised Fashiontography
Lanvin Team Made the Party the Setting for Their Fall Campaign

By: Nika Kubiak (Prodigy) May 13, 09

A marvelous idea for an advertising campaign came upon the Lanvin team. During a socialite party for Acne Paper, Lucas and Albert used an event room full of guests as a backdrop for their fall winter 09/10 campaign fashion shoot.

Photographer Andreas Larsson cleverly blended male models with party goers at the Ritz in Paris, where the shoot took place. Erin O´Connor, Julie Verhoeven and Martine Sitbon were just a few of the attendees who ware surprise with the setting, but by the looks, everyone had fun with it. The exquisite interiors of the hotel are elegant with a glamourous vibe with a mixture of reality. They will defiantly add an innovating touch to Lanvin’s image.

You can check out the gallery above for a preview of the campaign and a video of the Lanvin Man Collection for Fall/Winter 2009-2010.

Source: viewonfashion
Readmore: lanvin

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