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Online dating websites have been, true to form, increasingly offering the image of technologically-based set-ups, but this is where these illustrated Wematch ads deviate. Instead of highlighting the system’s success at introducing members based on equations and formulaic questions, this particular network is attempting to suggest a more hands-on approach.
The McCann Worldgroup advertising agency of Thailand has appropriately chosen to use drawings to depict happy couples, so to indicate that the company understands intimacy. Two of the prints describe what it is to be in love and the changes to one’s lifestyle when entering a relationship, while a third is entirely interested in sex. The third and most explicit of the illustrated Wematch ads compares, through graphic and revealing sketches, the differences between having sex and making love.