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Furniture-Assisting Ads
The IKEA Assembly Service Campaign Visualizes Help Needed


By: Meghan Young (Superstar) Jul 22, 10
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We’ve all been there before, sweat dripping from our foreheads as we try to decipher the instructions of assembly-required furniture. The IKEA Assembly Service ads bring to light a much-needed and underused support system.

Cleverly depicting the plea for help from customers, the IKEA Assembly Service campaign is the brainchild of German advertising agency Grabarz & Partner. I always thought that once purchased it was every man for himself; it appears that I was very wrong.



Source: trendsnow.net
Readmore: grabarzundpartner.de



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