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In an interesting, yet questionable marketing ploy, the first Iggy Pop for Paco Rabanne fragrance campaign image has been released and it is just as strange as one would expect it to be.
The punk rock living legend will appear in more ad campaigns and even a video campaign that was shot by music video director Jonas Akerlund. The Iggy Pop for Paco Rabanne campaigns are for the new label, Black XS L’Excès, which is a line of fragrances for both men and women.
The 64 year-old singer is seen wearing gold sequined pants (perhaps by Balmain) and a black blazer with no shirt underneath. The Paco Rabanne fragrances are set to debut in January 2012, so expect to see a ton of these campaigns in magazines until then.