|| Email | Full Article (TrendHunter.com/id/17488)|
As a statement against our obsession with branding, designer Nick Ross came up with iCover. His motivation? “We don’t want to look like all the other sheep!”
We pay for the product, why do we have to be a walking advertisement for the brand?
The iCover discards this unnecessary branding of the distinct iPod earphones, replacing it with coffin covers symbolising the death of the imposed visual branding of the product.