| Emailthis TrendEmail | Full Article (TrendHunter.com/id/117525)

Armored Housekeeping Ads
This ICBL Campaign Demonstrates Domestic Hazards


By: Amelia Roblin (Superstar) Jun 29, 11
{SummaryTitle}

If you put your life into perspective against that of people in war-torn countries, you may end up with an image similar to one from this ICBL campaign. The International Campaign to Ban Landmines has enlisted the help of Saatchi & Saatchi advertising of South Africa, in order to deliver a distressing message.

The prints simply assert that “In 66 countries landmines are a part of everyday life,” and doesn’t this statement contrast sharply to the situation in the Western world? Where your quotidian activities may include vacuuming the carpet, grocery shopping and cutting the lawn, abroad, adults and children alike are risking their lives with every move they make. The ICBL campaign attempts to put the privileged person in those shoes by cleverly cladding him in padded suits as protection against buried bombs.



Source: adsoftheworld
Readmore: saatchi.co.za



Related Trends:


Abbreviated Anatomy Advertising
TrendHunter.com/id/116650



Laundered Granny Campaigns
TrendHunter.com/id/114187



Frameless Two-Wheeler Advertising
TrendHunter.com/id/117066



Dinner Plate Dress Campaigns
TrendHunter.com/id/116232



Surreal Snake Neck Campaigns
TrendHunter.com/id/116259



Coiffed Chin Campaigns
TrendHunter.com/id/116011



Imaginative Auto Advertising
TrendHunter.com/id/115293



Backwards Body Branding
TrendHunter.com/id/114251



Soil-Filled Snow Globes
TrendHunter.com/id/114661




Copyright © TREND HUNTER Inc.. All Rights Reserved.