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Sweetly Illustrated Branding
ICA Gott Liv Packaging Illustrates What Makes a Healthy Lifestyle

By: Amelia Roblin (Superstar) Apr 16, 13

It isn’t just the foods that you eat that determine whether or not you’re a healthy person; your overall well-being is greatly influenced by the mount of physical activity in which you engage. ICA Gott Liv packaging does more than charm the eyes into buying this range of edible goods, it also celebrates several pursuits that further enrich lives.

Illustrator Klas Fahlen drew pictures of people climbing mountains, playing volleyball and cycling. He also depicted gardening, camping and kids playing in jungle gyms. These animated scenes cover the pouches and sacks of rice, pasta, cereal, cookies and other snacks, suggesting that the contents will give you the energy and the nutrients necessary for such dynamic endeavors. Appealing to young and old alike, ICA Gott Liv packaging emphasizes the youthfulness in all of us.

Source: thedieline
Readmore: ica.se

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