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On the surface, the recent Hyundai Groupon may not seem like a newsworthy event. The Korean automaker recently offered Chicago-area residents a coupon for a $29 oil change, tire rotation and inspection.
While the coupon itself was nice, it wasn’t really something to get excited over. What is exciting, though, is how this campaign opens doors for other automakers to start offering their own Groupons. Car dealer service shops charge notoriously high prices which could possibly be brought down through the use of Groupons.
Further, I won’t be surprised to see automakers selling their cars through Groupon if the maintenance Groupons turn out to be big successes. Hyundai isn’t committing to anything like that just yet, but each participating Hyundai dealer did report an impressive 130 new service leads each.