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With Halloween fast approaching, it is safe to say that Rico the Zombie will be popping up a lot more in the fashion industry, starting with the HYPEBEAST ‘Restless East’ online editorial. The men’s lifestyle blog embraces his edgy look in order to bring a brooding moodiness to their curated looks.
Shot on a Hong Kong rooftop on a grey fall day, the HYPEBEAST ‘Restless East’ online editorial is inspired by “the idea of the Jiangshi identity within Asian folklore,” as written on the website. Directed by the in-house team, the photoshoot showcases pieces from this season’s 3.1 Phillip Lim, ETRO and Burberry Prosum collections. Rico’s extensive and dark body art really complement the meticulous suits and formalwear.