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Swiss Media publication SonntagsZeitung communicates their ability to present the ‘insight story’ by showing cascading political and cultural personalities that lead you to the core of the subject.
My favorite is the George W. Bush ad which shows that this cascading Matryoshka doll may have Bush on the outside, but as you delve deeper, you find Condoleezza Rice, Donald Rumsfeld and then George Bush Sr. at the center.
Another ad shows Sylvester Stallone as Rambo at the core of Russia’s Vladimir Putin cascading doll set.
The creative campaign was created by Advico Young & Rubicam, with art director Rob Hartmann, photographer Scheffold Vizne, copywriter Martin Stulz, and creative directors Philipp Skrabal & Christian Bobst.