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Sony has always been creative with their campaigns, and this new Sony Playstation 3 print ad is no exception.
Created by the TBWA Madrid ad agency, the print ad shows that you can easily change your identity with a Sony PS3. This concept is communicated by having a beautiful, thin female in the middle of what appears to be a Russian Matryoshka doll of three “peeled off” men.
If these fat men (whose upper body parts you can see thrown around) can change into this attractive female, then you can change into pretty much any identity you want.
Illustrated and photographed by Gonzalo Puertas, the ad was done by a creative team that included Juan Sánchez, Guillermo Ginés, Montse Pastor, Fran López and Peru Saiz.