Sporty Shopfront Ballyhoos
The Hugh Hayden Lacoste Storefont is US Open-Inspired
By: Amelia Roblin
Sep 9, 10
The Hugh Hayden Lacoste Storefront undeniably succeeds in serving up enthusiasm for the 2010 US Open tennis championships.
The Hugh Hayden Lacoste Storefront is complete with custom-made signage called “racNets,” spelling the retailer’s name in rackets with neon-yellow tennis balls. The sporty French clothing company has done extremely well in the United States, and it’s clear that this visual merchandising collaboration has more than just drop-shotted attention.
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