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The HUF SS 2012 collection is an endearing collection of punk ass gear. The series features high quality shorts, six panels hats, snapbacks and an assortment of tees. This season, HUF is favoring more simplistic, sartorial pieces with a peppering of offensive graphics. The marijuana leaf print boxers and socks are a subtle display of badassery. A more obvious statement is the nudy apple tee, or the peeping Tom tee. These simple and endearing details are accompanied by the company’s United States of HUF logo.
The owner of HUF is a former skateboarding pro named Keith Hufnagel, who got tired of the lack of quality apparel and products in the street-savvy world, and opened up shop in San Fransisco. HUF focuses on a more tailored street look, keeping hoodlums looking dapper.