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Following the Summer 2012 Olympics in London, The French men’s swim team has struck a pose for HOM Underwear. Featuring Maxime Bussiere, Fabien Gilot, Dorian Gandin, Romain Magula, Florent Manaudou, Frederick Bousquet, Camille Lacourt and Gregory Mallet, the shoot shows off some seriously buff men.
The men’s Olympic athletes are a great advertisement for the underwear line—fit models used to wearing very little while in the pool. You may recognize the faces (or bodies) of these eight guys from their Olympic contending. One thing the majority of these guys share in the HOM Underwear advertisement (other than being swimmers wearing brightly colored tighty whiteys) seems to be a love of body ink. Most of the guys are sporting at least one large work of body art alongside their neon undies.