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The celebratory season is in full swing and it’s time for online retailers to prep for the holiday shopping season with this infograph. Within the past few years, retailers have started broadening to selling online with the help of social media and the expansion of the Internet. Guidance.com is predicting this Christmas season will be a “couch commerce” rush.
In 2012, the eCommerce world has seen $11.6 billion in sales. It is predicted that by 2015, sales will rise to $31 billion. eCommerce will hold 7% of all sales in the United States alone. Guidance.com suggests optimizing one’s site layout, mobile functionality, performance, email notifications, SEO and fulfillment. A shocking 72% of online shopping charts are abandoned without purchase. Honing a site’s marketing skills is imperative for the impending holiday shopping season.