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It was an ordinary Saturday afternoon in Union Square, San Francisco, then the H&M kids flash mob started. The place quickly turned into a huge breakdance battle between over 55 kids with crazy funky moves, fitted in H&M gear.
The music was banging and it’s obvious that everyone in the square was totally infected. People around the street were immediately attracted to the kids’ funky moves and very much enjoyed this happy interruption from their ordinary days.
The H&M kids flash mob was incredibly great and the video was choreographed and recorded almost exclusively for internet dissemination.