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The H&M Beckham campaign encourages you to pose up against a shiny, 10-foot statue of David Beckham.
In this publicity stunt, impressive statues will plant roots in New York City, San Francisco and Los Angeles and wait for people to flock for a photo-op. Prizes (a $1000 H&M shopping spree, signed underwear or an Oscar-sized miniature version of the statue) could be won if a snapped photo is uploaded on Instagram with the correct hastag #hmbeckham.
The insane popularity around David Beckham makes him the go-to guy for any promotional campaign (it really doesn’t matter what he sells). This time round, fan girls will marvel at surely stances that proudly show off his manly figure—it’s not quite Michaelangelo’s God-idolizing work, but it comes pretty close.