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The HIV Foundation/AIDS Council campaign incorporates technology into its important message about engaging in safe sex. It cleverly applies Google places graphics to show just how many people have visited the private parts of a particular person. A fun application of an already highly useful tool, the ad campaign takes a serious subject and makes it a little easier to swallow.
Conceived and executed by McCann Worldgroup, an ad agency based in Helsinki, Finland, the HIV Foundation/AIDS Council campaign urges people to use condoms. It is easy to forget how many sexual encounters a single person can have, but this ad campaign illustrates the possibilities in a creative and succinct way.
The HIV Foundation/AIDS Council campaign was art directed by Jyrki Poutanen and photographed by Jari Riihimäki with graphics by Piia Seppälä, Kim Takala and Kari Mikkonen.