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The most recent Hiltl vegetarian restaurant advertising campaign features three of the Jungle’s most feared predators donning bucktoothed grins.

The concept behind this campaign is found in the animals’s lack of fangs, signifying less meat consumption. The accompanying tag line reads “Sure to make everyone enjoy vegetarian food. Hiltl Vegetarian Restaurant.” The campaign manages to be goofy, adorable and persuasive all at once with a creative concept and clean execution.

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